MAYOR MCDONALD JOINS “$25 ON THE 25TH” CAMPAIGN
Statewide Effort Will Support
“Main Streets” Across Empire State
Mayor McDonald today urged residents of the City of Cohoes to participate in an upcoming promotional event on Saturday, September 25th called “$25 on the 25th” to support Main Street business across New York State during this stubborn economic downturn. The “$25 on the 25th” campaign is being jointly sponsored by The New York State Conference of Mayors, the New York Press Association, and the New York State Economic Development Council.
The “$25 on the 25th” campaign will give New Yorkers a concrete way to support local merchants. It will encourage New Yorkers to shop locally this September 25th, spending at least $25 at a local store or stores. If successful, the “$25 on the 25th” campaign will be repeated.
“Mark your calendars for September 25th,” said Mayor McDonald. “This will be a day to support and celebrate businesses that give the City of Cohoes so much of its charm and warmth. I am proud to join mayors across New York in helping make “$25 on the 25th” a tremendous success.”
The New York Press Association (NYPA) has created print advertisements for the campaign, which will run in community newspapers around the state. It also has designed banners and logos for store windows to encourage as many local businesses as possible to create special shopping incentives for the day.
“New York’s independent businesses are the heart and soul of this state, and the New York newspaper industry is doing everything it can to stand behind our small businesses,” said Michelle Rea, NYPA’s Executive Director. “Twenty-five dollars may not seem like a lot to spend, but it can make a real difference for a Main Street merchant. Community newspapers across the state already are working with mayors, shop-owners, and business associations about making September 25th a significant shopping day in New York State. So spread the word!”